From the monthly archives:

March 2008

Did you know that most people have hundreds (and thousands in some cases) of photos sitting in their inbox either forgotten or simply archived, with many going untouched for years? Did you know that email is the primary photo sharing and communications tool for over half of US households?

When Xoopit set out to reinvent the inbox, they were humbled by the realization that while it is still the primary form of online communication between people, it was also in need of a creative “r”evolution in order to help people stay connected to not only their contacts, but also their valuable content.

Despite the explosion in the popularity of social networks, email continues to remain a primary entry point to the online world for most people. Radicati Group projected nearly 1.2 billion hosted email inboxes worldwide as of October 2007 and its is expected to rise to 1.6 billion by 2011.

At the very least, the inbox is the largest untapped social network in the world has remained relatively unchanged for two decades, until now.

I’ve written about the concept of Inbox 2.0 over the years describing it this way, “To be honest, Inbox 2.0 is going to be the system that places less emphasis on the social graph and focuses more on helping me leverage and organize my relationships and contacts, follow up, tasks, calendar, etc., gives me anytime, anywhere access, but also integrates my other content and digital assets all through one management-rich hub that’s worthy of keeping open all day long.”

Xoopit is bringing the Social Web to the inbox. Some refer to the socialization of email as “Inbox 2.0.” The company simply thinks about it as helping people more effectively manage their relationships and also the content that’s important to them.

And, they have some pretty influential supporters. In addition to launching in Private Beta today, the company also announced a $5 million Series A led by Accel Partners and Foundation Capital.

Xoopit is the first application for Webmail to help people discover, organize and share rich media in the Inbox.

It brings the power of the social web to email by combining the benefits of social networks and media management within the email environment. Xoopit finds the pictures, videos, and files that ar buried in webmail’s gigabytes of free storage and allows users to share, comment, and post them to their contacts on other social networks and blogs.

The Private Beta provides initial client support for Google’s Gmail and automatically imports shared media from the top photo and video sharing networks such as YouTube, Flickr, Kodak, Shutterfly, and Picasaweb.

Xoopit Benefits:

- Makes email more social

- Xoopit unearths the pictures, videos, and files and helps people share, comment, and post them across social networks, without leaving the inbox

- Initially, we support Google’s Gmail and automatically import shared media from the top photo and video sharing networks such as YouTube, Flickr, Kodak, Shutterfly, and Picasaweb

- The Xoopit private beta is also available as a Gmail plugin for FireFox, on iGoogle, and on the web.

The company is also working on integrating support for the top web mail systems including Yahoo Mail, Hotmail, AOL and popular social networks.

“Email was designed 35 years ago to function as a messaging tool. Today, it’s become the de facto media sharing tool for 1 billion + consumers around the world, “ said Theresia Gouw Ranzetta, Partner at Accel, lead investors of top social network Facebook. “Xoopit is about bringing the engagement and discovery of the social web to email.”

“We understand that solving the email problem at Internet scale is going to take some serious infrastructure. Xoopit has developed a powerful new personal indexing platform capable of making email systems more useful and connecting the mail systems to the rest of the web.” said Charles Moldow, General Partner at Foundation Capital.

You can apply for the Private Beta here (invitation code embedded in link). First come, first served.

PLEASE DIGG!

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The Centralization of The Decentralized Me

by Brian Solis on March 30, 2008

by Brian Solis

Loic Le Meur, founder of video conversational community Seesmic, sparked a “distributed” series of online conversations. He charted his social map and made a noteworthy case to re-centralize content and conversations, in his case, back to his blog.

We used to have our social online presence very centralized, for me it was my blog. The current trend is very interesting, everything is decentralized and we only use the best services by type of media (text, photos, video, music, events etc). Everything we post is totally decentralized this is why tools like Mybloglog, Friendfeed and Socialthing start to gather all of these for us and it is a great idea.

The challenge for Friendfeed and the like is that while I really like all my services gathered in one place, I would rather that these would be centralized on my blog instead of a third party service.

It’s not an unreasonable request, and would in fact, inject a level of sanity, control, and management back into the equation of creating socialized content, but as Stowe Boyd puts it, “I think that day is done.”

Stowe continues:

Basically, conversation is moving from a very static and slow form of conversation — the comments thread on blog posts — to a more dynamic and fast form of conversation: into the flow in Twitter, Friendfeed, and others. I think this directionality may be like a law of the universe: conversation moves to where is is most social. Personally, I don’t think the genie can be put back in the bottle.

The truth is that we are embracing new tools because they’re are either intriguing and fascinating to us and/or because those within our social graph are also adopting them to stay connected and participate in online conversations.

We are responsible for the decentralization of our content and our attention.

I created a Social Map that outlines where I create, discover, collaborate, and socialize and it serves as a stark reminder that I am distributed and there’s no turning back – at least not yet

I participate in the communities where I find value and where I can in turn contribute to the value. It is distributed. It is decentralized. However, it is this way because each community sustains its own unique culture, a culture that is only partially represented through the latest crop of aggregators and activity hubs such as FriendFeed, SocialThing and Ping.fm.

Michael Arrington of TechCrunch also introduced the notion of Data Portability into the mix and it does open up some interesting possibilities for helpful solutions.

Data Portability may turn out to be the answer that people are looking for. And it may turn out to be a sort of anti-FeedFriend. The whole point of Data Portability is to get social networks talking to each other and exchanging user data, with their explicit permission. Want to add your flickr photos, twitter messages and YouTube Videos to your blog? Data Portability is working to help make that happen through consensus driven policies and procedures. In essence, data portability embraces the Decentralized Me, but lets users re-centralize it wherever they please.

I embrace it and invest my attention in those communities that offer a return. It isn’t much more scalable as it is and I may adopt new tools to help me participate through an aggregated fashion if I can do so without losing the context of the conversation stream and the overall culture.

Related reading:

The Value of Online Conversations

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Yahoo is hiring!

by Alex Ho on March 28, 2008

By Alex Ho 

There has been a lot of news about Yahoo! recently since the beginning of the year. After fourth quarter results from 2007 were reported, there was the announcement of about 1000 layoffs for Yahoo! employees wordwide. Then a couple of days afterwards, there was a huge announcement by Microsoft wanting to acquire Yahoo! for 44.6 billion dollars. The deal got rejected but everyone is still waiting to see what will happen next as the deal is not completely gone. Since then, Yahoo! has revealed high expectations for the next two years, joined the OpenSocial initiative, and has had plenty of increased advertising. It is tough to say whether Jerry Yang and the board members are trying to get more money, look for more alternatives with other partners/alliances or just fend off Microsoft completely and let Jerry Yang succeed in running his ”baby”.

With all that is going on in the media spotlight, Yahoo! is still actively recruiting and hiring! There are plenty of good reasons to work at Yahoo! as it is consistently on Fortune’s Top 100 Companies to work for. Whether or not the deal goes through should not hinder you from applying for a position because if there is an open position, and you get hired, your job will be safe. If you need a referral, look on the Yahoo! job board for open positions that you qualify for, and send me your resume along with the req ID. I am not a recruiter but I do enjoy working as an Operations Engineer at Yahoo!.

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Tech Soup Episode 11: This is Some Sirius Apple Soup

by Alison McNeill on March 28, 2008

This daily dose of creativity below has been brought to you by Bub.blicio.us. :)


Believe it or not, a study due out in next month’s Journal of Consumer Research, alleges that just seeing the Apple logo can make you perform tasks more creatively. Well, we of course put this to the test in this week’s episode to see if it’s true.

When companies merge – do their logos merge too? We like to think so and we’ve put together a compilation of some of the best (and rudest) logos we could come up with for the upcoming takeover of XM by Sirius Satellite Radio.

And are you tired of never knowing if it’s going to rain on your desk? Well, worry no more, as Gizmodo recently spotlighted the quintessential solution. This hygrometer-and- thermometer-in-one by Brando simply plugs into a USB port and gives you accurate temperature and humidity measurements. We often deal with desk weather issues, so check out how we used this random gadget.

Finally, this week we’re going to ask that you check out a site other than ours for a change. I know, I know – what’s wrong with us? But this video by Gary Vaynerchuk, of Wine Library TV fame, simply should not be missed.

And as always, although we’re not in affiliation with TechSoup.org, they are certainly worth checking out!

Follow us on Twitter, Jaiku and check out our channel on iTunes!

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by Brian Solis


Shot at the Inaugural DealMaker L.A. Event

Rafat Ali and his ContentNext Media Network, is living proof that success can happen right before your eyes. His media empire continues to grow and he envisions something bigger, global, and more influential than the already well-respected market position he has earned across digital media and mobile content.

His flagship property, PaidContent, provides global coverage of the business of digital content. He also publishes MocoNews, a news site covering the business of mobile content.

This week, Ali announced several strategic moves that give us a glimpse of the future of ContentNext.

First, Nathan Richardson has been appointed Nathan Richardson as CEO of ContentNext, allowing Ali to focus on editorial and publishing. He is also joining our board. He will lead the company in the next phase of platform growth, including going deeper and wider into the sectors they already cover.

Patrick Dignan was named as the Chief Sales Officer, a new position at ContentNext.

Charlie Koones was added to the board. Previously, he was the president and publisher of Variety, and left in January, after spending 17 years within the Variety/Reed Business family.

Staci Kramer, the first journalist hired at ContentNext in 2004, is now the co-editor and EVP of the company.

Nathan and Pat will be based in New York City, which means that in addition to Santa Monica, the company will have an official bi-coastal presence.

TechCrunch recently ran a rumor that ContentNext was examining a potential sale to the tune of $15 million. Ali denied the claim. Michael Arrington is connected, more connected than you could imagine. I would love to know more on the story behind that rumor.

Indeed, Rafat is on the move and his success is both well deserved and earned.

How does Ali view his success, “We’re trying to keep our heads down and will keep building.”

Well said.

More from one of my favorite writers out there, Jemima Kiss.

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